Webinar on Digital Content Marketing – Session 1

29 September 2020 @ 3:00 PM – 4:00 PM
Join the Pakistan Business Professional Council Abu Dhabi for a webinar on Digital Marketing, organized by the Swiss Business Council Abu Dhabi in collaboration with Targeto.
Targeto will provide a full overview of how to promote a business online nowadays from the strategy to the implementation to the attendees.
Participating Business Councils:

Austrian Business Council
Australian Business Group
British Business Group Abu Dhabi
Canadian Business Council Abu Dhabi
Italian Business Council
Pakistan Business Professional Council Abu Dhabi
Swiss Business Council Abu Dhabi

Session 1:
Digital Environment
Definition of the digital world, analysis of what is Digital Content Marketing, what a business needs to create to promote online, and what an ideal Digital Marketing Team looks like.
What To Discuss:
All digital industries are on the rise. New companies are trying to transform their business models, adopting new digital tools in order to achieve success. Unfortunately, the online digital world not only represents an opportunity but also a fierce challenge. A confused strategy, as well as a confused idea of what to implement, creates the perfect receipt for a bad investment. Nowadays every business that wants to compete online needs to create its own ecosystem leveraging several assets: Digital Content Marketing and Communication, Digital tools, and Marketing Automations.
The definition of a clear customer value journey online will give any business the fundamentals to implement a successful strategy: what channels are to be used to reach our audience, what contents are to be communicated to generate new interesting leads, what actions are to be taken to convert interested leads into paying customers. The whole digital ecosystem should be supported by an advertising strategy created to attract the target audience in an effective and quick way. Ads are made to generate MONEY not views or page likes!
How to create your own digital strategy, how to define your customer value journey, and how to implement a successful approach are going to be explained in our series of free webinars. Our goal is to help any business transform their marketing models to succeed in the digital revolution we are all experiencing.
About the speaker
Nicolo Augusto Manica, TargetoNicolò Manica, International Speaker, Digital Start-up Investor, and Digital Content Marketing Professor at Grenoble Ecole de Management.
Nicolò was born with an innate capacity of thinking outside the box. Since the early years, he has tried to find more efficient solutions to every life’s issue he got, from school to private life. Moreover, his desire for freedom has let him deciding always in a disruptive way.
Nicolò, after graduating in Management engineering at Politecnico University in Milan, worked in different environments and cultures, from the US to China, in order to spread his global vision. He also obtained 2 Masters, one in International management at Esade Business school in Barcelona (Spain) and another one in International Business at Queen’s University in Kingston (Canada).
He started his entrepreneurial path as a digital marketer while in university, and actually paid for his master’s degrees with the profits he generated from his marketing campaigns.
After university, he evolved into the E-commerce world, where he continued his success. The ability to generate consistent success through digital marketing helped him become an influencer in the digital marketing industry, with thousands of young European entrepreneurs looking to him for guidance and motivation.
Nicolò was able to use his knowledge and strategies to create successful companies. Nicolò is founder of Targeto an international recognized Digital Marketing agency which helped politicians and business to develop their marketing strategies online. Moreover, he is the founder of uDroppy, a B2B eCommerce marketplace that helps Ecommerce brands in finding reliable products to source. And BusinnessDaCasa.com, a digital training platform that has helped hundreds of entrepreneurs in establishing digital business with the guidance of the training offered in the platform.
His efforts and achievements helped him in becoming an international speaker since 2017, a recognized Facebook Ads Mentor and a University professor of Digital Content Marketing Professor at Grenoble Ecole de Management as the latest milestone.
And these are his personal links:
Complimentary to PBPC Members and Non-PBPC Members

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