Digital Content Marketing – Session 3| Build Your Customer Value Journey

24 November 2020 @ 2:00 PM – 3:00 PM
Join Pakistan Business Professional Council for a Webinar on Digital Content Marketing Session 3: Build Your Customer Value Journey hosted by the Swiss Business Council Abu Dhabi in collaboration with SBC’s member Targeto.
Build Your Customer Value Journey
Explain and Analyze every step of the Customer Journey in order to define a plan and a strategy for your business
What We Will Discuss
A Customer Value Journey is the heart of any marketing plan. This is the process every prospect goes through to become a new customer. Once a target audience has been identified, we need to define the steps necessary to transform online prospects into paying customers. In this session we will go through the key elements of any Customer Value Journey, and we will explain the step-by-step process to create one.
About the speaker
Nicolo Augusto Manica, TargetoNicolò Manica, International Speaker, Digital Start-up Investor, and Digital Content Marketing Professor at Grenoble Ecole de Management.
Nicolò was born with an innate capacity of thinking outside the box. Since the early years, he has tried to find more efficient solutions to every life’s issue he got, from school to private life. Moreover, his desire for freedom has let him deciding always in a disruptive way.
Nicolò, after graduating in Management engineering at Politecnico University in Milan, worked in different environments and cultures, from the US to China, in order to spread his global vision. He also obtained 2 Masters, one in International management at Esade Business school in Barcelona (Spain) and another one in International Business at Queen’s University in Kingston (Canada).
He started his entrepreneurial path as a digital marketer while in university, and actually paid for his master’s degrees with the profits he generated from his marketing campaigns.
After university, he evolved into the E-commerce world, where he continued his success. The ability to generate consistent success through digital marketing helped him become an influencer in the digital marketing industry, with thousands of young European entrepreneurs looking to him for guidance and motivation.
Nicolò was able to use his knowledge and strategies to create successful companies. Nicolò is founder of Targeto an international recognized Digital Marketing agency which helped politicians and business to develop their marketing strategies online. Moreover, he is the founder of uDroppy, a B2B eCommerce marketplace that helps eCommerce brands in finding reliable products to source. And, a digital training platform that has helped hundreds of entrepreneurs in establishing digital business with the guidance of the training offered in the platform.
His efforts and achievements helped him in becoming an international speaker since 2017, a recognized Facebook Ads Mentor and a University professor of Digital Content Marketing Professor at Grenoble Ecole de Management as the latest milestone.
And these are his personal links:
Complimentary to PBPC Members and Non-Members

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