When you approach the digital world and you want to define your Digital Marketing strategy, you need to start with the most important thing. Your ideal client. In this session, we are going to focus on defining your ideal digital customer, developing the customer avatar, and understanding exactly how to approach him and where.

Nicolo Augusto Manica, TargetoNicolò Manica, International Speaker, Digital Start-up Investor, and Digital Content Marketing Professor at Grenoble Ecole de Management.

Nicolò was born with an innate capacity of thinking outside the box. Since the early years, he has tried to find more efficient solutions to every life’s issue he got, from school to private life. Moreover, his desire for freedom has let him deciding always in a disruptive way.

Nicolò, after graduating in Management engineering at Politecnico University in Milan, worked in different environments and cultures, from the US to China, in order to spread his global vision. He also obtained 2 Masters, one in International management at Esade Business school in Barcelona (Spain) and another one in International Business at Queen’s University in Kingston (Canada).

He started his entrepreneurial path as a digital marketer while in university, and actually paid for his master’s degrees with the profits he generated from his marketing campaigns.

After university, he evolved into the E-commerce world, where he continued his success. The ability to generate consistent success through digital marketing helped him become an influencer in the digital marketing industry, with thousands of young European entrepreneurs looking to him for guidance and motivation.

Nicolò was able to use his knowledge and strategies to create successful companies. Nicolò is founder of Targeto an international recognized Digital Marketing agency which helped politicians and business to developing their marketing strategies online. Moreover, he is the founder of uDroppy, a B2B eCommerce marketplace that helps eCommerce brands in finding reliable products to source. And BusinnessDaCasa.com, a digital training platform that has helped hundreds of entrepreneurs in establishing digital business with the guidance of the training offered in the platform.

His efforts and achievements helped him in becoming an international speaker since 2017, a recognized Facebook Ads Mentor and a University professor of Digital Content Marketing Professor at Grenoble Ecole de Management as the latest milestone.

And these are his personal links:

//nicolomanica.com/

//www.linkedin.com/in/nicoloaugustomanica/